28.
Apr
Author:
Dirk Schart

Reality Report #4: Augmented, Mixed and Virtual Reality

Augmented, Mixed and Virtual Reality

Each Reality Report I try to cover all the latest monthly Augmented, Mixed and Virtual news. This month was unusual with all the major developments coming all at once last week.  The „Week of Wow!“ began with the live streams from Facebook’s F8 conference… Two years ago, Mark Zuckerberg said that AR is the platform of the future. Now he showed why. Also, HP is back in the game: the tech dinosaur has invested in the well-known VR Fund. And, as usual, there is no Reality Report without news from Snap – their partner Shazam has confirmed to work on AR. Reports also say that the Vive will get eye-tracking and Google Earth is on the Rift. Get excited and enjoy reading the Reality Report! […]


06.
Apr
Author:
Harry Hulme

House Hunting in the Digital Age

No matter where in the world you are looking to rent or buy, it is likely that your house hunting market is overrun with complex, time consuming – and in most cases tiresome – rituals. Whether searching for a shared dorm room or a multi-million-dollar estate, there is usually a seismic shift of emotions when the house hunt transforms from excitement to turmoil. We all know the problems… but is there a solution?! Can technology ease the pain of building a nest?

To put it simply, yes. Obviously there is no miracle solution to real estate agents and landlords, but there are definitely some very cool gadgets, tools and technologies out there to help the average Jane and Joe. […]


03.
Apr
Author:
Dirk Schart

Reality Report #3: Augmented, Mixed and Virtual Reality

Most of the question I’ve been asked around Augmented, Mixed and Virtual Reality in the last weeks were around Apple and Magic Leap. Virtual Reality on the other hand seems to be using the pause of breath to prepare the next impact in the film and entertainment sector… and it’s all about Mixed Reality. Watch Dan Talmon’s video to understand what Apple will soon show. Their AR integration will undoubtably have a huge impact on the new realities. I have also seen some very nice VR experiences in combination with film, which, in addition to Social VR, is one of the convergences that will be the game changer for Virtual Reality. Enjoy reading the Reality Report! […]


15.
Mrz
Author:
Dirk Schart

Leaving the reduced reality: with the FlyingLab to SXSW

SXSW

„Keep Austin weird“ – a slogan you will hear on repeat after arriving at the South by Southwest (SXSW) festival in Austin. It is one of the biggest festivals worldwide where film, music and interactive industries converge into a giant creative mixing pot. Augmented, Mixed and Virtual Reality are gaining momentum and fast becoming an influential part of the interactive panel. As part of the Lufthansa FlyingLab I was on location in Austin to collect some impressions for you. […]


24.
Feb
Author:
Dirk Schart

Reality Report #2: Augmented, Mixed and Virtual Reality

Reality Report

It’s great to see how many new things are popping up in Augmented, Mixed and Virtual Reality. The hardware suppliers are in full preparation for major events such as Mobile World Congress, GDC, SXSW and many more where Augmented, Mixed and Virtual Reality are important parts of the show. Magic Leap are struggling to stay out of the headlines after some images were leaked out of their February board meeting. The HTC vs Oculus battle lines have been extended to include the race for mobile VR headsets. And it seems like Hollywood is verging into Silicon Valley territory… in the last years Silicon Valley was „the spot“ for AR and VR, but now we are seeing the rapid growth of Los Angeles being driven by the film studios in Hollywood. Enjoy reading the Reality Report! […]


02.
Feb
Author:
Dirk Schart

Reality Report: Augmented, Mixed, Virtual

Reality Report

January has been a busy month for AR & VR – especially with all the news from CES in Las Vegas. Samsung has announced that they are working on AR glasses, many rumors are coming up about Apples’s activities in AR and Facebook announced a Vice President for Virtual Reality. Last week I had the chance to test the brand new R8 and R9 glasses from ODG, also the Daydream View I had a deeper look on (more details about that soon here). What I find very interesting is how Snap deals with AR: they acquired an AR startup and I am sure that we will see more AR on the Spectacles soon. Enjoy reading the Reality Report…there is so much to tell. […]


27.
Sep
Author:
Dirk Schart

Silicon Valley comes to Berlin: Augmented World Expo Europe

Germany is the European Augmented and Virtual Reality hot spot. Why? After seven succesful years in the Silicon Valley, the most known AR/VR show „Augmented World Expo“ (AWE) is coming to Europe: on 18th and 19th October in Berlin. This is a significant decision that shows the importance of the German tech industry. […]


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